iPhone 4 Bumper Giveaway Costing $175 million!
Patrick Rigby Posted on Jul 21, 2010 at 10:45AM 
To sort out the antenna problem with the iPhone 4, Apple is giving away free bumpers to all iPhone 4 owners. But as they don't just appear out of thin air, Apple is going to set aside $175 million of iPhone 4 revenue in the September quarter, according to Apple's CFO Peter Oppenheimer during the Q3 earnings conference call. But as in the same conference call they reveiled that they earned over $15 billion, shelling out $175 million for iPhone cases, won't be too much of a catastrophe for Apple.
The $175 million might seem a huge amount for normal people like us, but compered the $1.5 billion Apple would have to pay for a full recall of the iPhone 4 as some industry analysts are predicting, giving away free cases is a much better option for Apple.
Source Macworld
$175 million, Bumpers, antenna, antennagate, apple, giveaway, iPhone 4, signal problems Category Antennagate, Apple, Bumpers, iPhone 4 
